There are moments in business that make you stop and look back at how far you have come For Keswani Rice Mills (Pvt.) Ltd., the evening of 28th September 2026 was one of those moments as Mr. Asoo Mal, Director of Keswani Rice Mills, received REAP’s 18th Export Trophy Award at PC Hotel, Karachi. The trophy was presented by H.E. Acting President of Pakistan and Chairman Senate, Honourable Mr. Syed Yousuf Raza Gillani, making the occasion a memorable one for KRM and its entire team.
A Milestone Built Over Time
An export award may be presented on a stage in a few minutes, but the journey behind it takes years. For a company working in the rice export business, every shipment comes with its own set of challenges. Quality, sourcing, processing, packaging, documentation, logistics and international market requirements all have to come together seamlessly. At KRM, we have continued to build our business around these fundamentals while strengthening our presence in international markets.
Our journey in Pakistan’s rice export industry has been shaped by hard work, calculated risks, changing market conditions and, most importantly, the people who continue to show up and get the job done.
The Recognition Belongs to the Journey
REAP trophy reflects the work that goes on behind the scenes — the decisions made during difficult times, the risks taken to move forward, and the commitment required to build a growing business in a competitive global market. And while the trophy is received by one person, the achievement is shared by an entire team. From our colleagues at KRM to our suppliers, customers and business associates, every part of the journey has contributed to where we stand today.
Continuing Pakistan’s Rice Export Story
Pakistan has a strong position in the global rice trade, and we are proud to play our part in taking Pakistani rice to international markets. At Keswani Rice Mills, we continue to work with a focus on quality, consistency and dependable service across our Basmati and Non-Basmati rice exports. This REAP recognition gives us another reason to pause, appreciate the journey so far and then look ahead. Because for us, this isn’t the destination. It’s yet another milestone — and hundreds more to come. We thank REAP for recognising our contribution to Pakistan’s rice export industry. The journey continues.